Read Financial Reports Like a Pro
Most people glance at balance sheets and feel lost. We show you what actually matters when you're looking at company financials—whether you're investing, running a business, or just curious about where the numbers come from.
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What You'll Actually Learn
Reading the Three Key Statements
Income statements, balance sheets, and cash flow reports aren't mysterious once you know what each line item represents. We break down the jargon and show you real examples from Canadian companies.
Spotting Red Flags
Companies can make their numbers look better than reality. You'll learn the warning signs: unusual revenue spikes, inconsistent cash flows, and accounting tricks that hide trouble.
Comparing Companies Fairly
Not every business follows the same accounting rules. We teach you how to adjust for different industries, company sizes, and reporting standards so you're comparing apples to apples.
Common Stumbling Blocks We Address
Numbers That Don't Match Up
Revenue goes up but cash flow goes down. Profits look strong but the company is borrowing heavily. These contradictions confuse people all the time. We show you how to make sense of conflicting signals and understand what's really happening.
Industry-Specific Quirks
A retail company's financials look completely different from a software business or a manufacturer. What's healthy for one industry might be concerning in another. You'll learn the benchmarks that matter for different sectors.
Accounting Method Confusion
IFRS, ASPE, GAAP—different standards create different-looking reports. We explain how accounting choices affect the numbers you see and when those choices might be hiding something important.
Who'll Be Teaching You
Reeve Calston
Corporate Finance Analyst
Spent fifteen years analyzing quarterly reports for investment firms before switching to education. Reeve has a talent for explaining complex valuation concepts in ways that stick. He focuses on practical application rather than theory.
Lorne Wickfield
Forensic Accounting Specialist
Lorne has investigated financial fraud cases for over a decade. He knows every trick companies use to make weak financials look strong. His sessions on spotting irregularities draw from real investigations he's worked on.
How We Structure the Learning
Real Company Case Studies
Every lesson uses actual financial statements from Canadian and international companies. You'll work through recent reports, identify trends, and build your analysis skills on documents you'd encounter in the real world.
Practice Exercises With Feedback
Reading about analysis isn't the same as doing it. You'll complete regular exercises where you interpret statements, calculate ratios, and draw conclusions. We review your work and explain where your reasoning could improve.
Small Group Discussions
Financial analysis involves judgment calls. Working in small groups helps you see different perspectives and understand that there's often more than one valid interpretation of the same data.
Program Starts September 2025
We're accepting applications for our autumn cohort now. The program runs for twelve weeks with evening sessions designed for working professionals. You'll walk away with skills you can apply immediately whether you're managing investments or making business decisions.
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